NOTE: We took the blog down a few weeks ago because of security concerns, which have now been addressed.

Introducing K2 Strategic Innovations

On behalf of Amy and myself, welcome to the K2 blog.

The usual background information:
K2 Strategic Innovations is a leading Israeli boutique marketing, communications and public relations company that has specialized in promoting mid-to-high tech and biotech firms since 2005. Our experience extends from start-ups to publicly listed companies.

We developed our “Right from the Start”TM process work to ensure that your marketing messages are integrated into all facets of your outreach, from websites and press releases to media and analyst relations and trade show activities.

Israel is second only to Silicon Valley in technology patents. Because of this, we’ve had the opportunity to work with some brilliant, creative people, true visionaries in their fields. We enjoy partnering with them to help make a difference in their companies’ success.

The other side of the coin is that we’ve also met with those who don’t grasp the big picture, and we’ve watched as viable companies with sound technologies have floundered or failed.

We’re both originally from the United States – I’m from New York, and Amy is from Texas and Kansas City, Missouri. We’ve been supporting Israel’s technology industries from a quiet, little suburban community just east of the bustling metropolis of Kfar Saba.

I practiced psychotherapy and psychoanalysis for more than 20 years before joining Amy to start K2. Amy’s entire 17-year career has been in marketing and public relations. She taught me this business, and I hope one day to forgive her for this.

I’ll be sharing and sounding off about a wide range of issues in this space. Like or disagree with what I said? Sound off below. I look forward to your responses. Want to leverage our expertise and take your company to the next level? Click to contact us!